MY BLOG

When I was first starting out in software sales, my team had the opportunity to meet Gary Vee. The team knew that I adored him and pushed me forward to ask a question.

"I cannot easily relate to my prospect's problems and certainly not the product I'm promoting. After all, our ideal customer is a CIO with 30+ years in the industry. How could I, a 23 year old with almost no domain expertise, possibly relate to them?"

His response was profound...

"Extremely sophisticated topics can be simply explained by drawing parallels to real-world scenarios that everyone has experienced."

In these short-read blogposts, we'll do just that!